Real Estate Professionals

Bruce Behrouz Lotfi

Experienced Calgary Realtor


Specializing in Residential, Commercial, and Investment Properties.
Services available in English and Farsi.

Bruce Lotfi

Powerful Representation, Strong Negotiation

  • Platinum Award Winner
  • Calgary-based Realtor since 2002
  • Certified Residential Specialist (CRS)
  • Graduate of the Realtor’s Institute (GRI)
  • Certified Commercial Investment Member (CCIM) specialized in investment analysis, valuation, leasing, and commercial real-estate brokerage.

My degree in social science and years of community work have given me the skills to understand your needs, tastes, emotions, and budget. My unique service is your best friend in any kind of residential, commercial, or business transaction.

Find your Home

Powerful Representation

I am with you every step of the way, from finding potential properties and scheduling showings to negotiation, paperwork, and closing. I can also introduce you to mortgage advisers, inspectors, and lawyers as needed.

Strong Negotiation

Being in Calgary’s real estate market since 2002 has provided me the knowledge and training to negotiate on your behalf and get results.

No Buyer Fee

There is no fee for any of my normal buying services!

Call me at 403-891-2345 for a free consultation.

Choosing a Realtor

What makes one agent ask for full commission while another one struggles to list for less?

The struggling agent doesn’t believe in their negotiating and marketing techniques. They have already demonstrated this weakness by negotiating down their commission with you.

Protect Yourself

Be careful when hiring someone who doesn’t believe in their skills. Most realtors are usually concerned with generating new listings; once you list with them, they become much more difficult to contact because they often assume their listing will sell eventually, even if it takes several months and a couple of price reductions to do so.

Be cautious of any realtor who focuses on an inflated price evaluation on your property to get the listing.

Be Informed

Here are some questions to ask your Realtor about their commitment and professionalism before you make your decision:

  • Do you work full-time as a realtor?
  • Please explain your marketing plan to me.
  • How often will I hear from you after I list my property with you?
  • What is your area of specialization?
  • Please explain the techniques you use to determine my property’s price.
  • What can I do to help sell my property?
  • How long have you lived in Calgary?

My Commitment to You

  1. You will have a proven expert who will negotiate for you.
  2. You will have a full-time realtor dedicated to meeting your needs.
  3. I will explain the techniques that I use for the best possible home value evaluation.
  4. I will provide you with feedback and professional guidance for buying or selling your property.
  5. I will provide the highest level of service and complete fiduciary duty.

I have gained most of my clients through referrals- this tells me that they are happy my services!

Always ask yourself: “Should I trust this Realtor to negotiate one of the largest investments in my life on my behalf? Have they demonstrated strong negotiation skills?”

Sell with Confidence


Use my experience and expertise on how to present your home to potential buyers. It will sell faster and for a great price.

Price Properly

I will provide you a 10-20 page Comparative Market Analysis which will tell you how the market is performing in your neighborhood for similar homes. This report will be a great asset in determining the best price for your home.

Get the Ball Rolling

Call me at 403-891-2345 for details on selling your home and free consultation.

Commercial Properties

Commercial Experience

I was a business owner for over a decade, so I am familiar with the elements involved in a business from starting to development to selling.

Elements include lease, franchise agreements, financial statements, advertisements, marketing, pricing to sell, business or commercial property transactions, and other business matters.

When you hire me, you hire all of my expertise and the specialist team in my company to make sure the job gets done.

Trained and Ready

In addition to the normal requirements of a commercial and residential real estate license, I’ve studied top notch professional courses in real estate and negotiation techniques. These professional development courses combined with over a decade of sales practice have equipped me to the highest level of knowledge and skill in real estate.

Whether you are buying or selling a commercial property, my extensive knowledge of the commercial market will be an asset to getting you a great return on your investment.

Bruce Behrouz Lotfi 403-891-2345

Bruce Behrouz Lotfi


Realtor, Real Estate Professionals

202, 5403 Crowchild Trail NW
Calgary, AB T3B 4Z1

My focuses are on residential personal use properties, residential investment properties, and commercial (business) real estate in Calgary and the surrounding area.   I strive to produce the best deals possible and create long term relationships and satisfaction for my clients.

  • I worked with Bruce last summer to sell my house in Tuscany, Calgary, and the house was sold with a very good price in a reasonable time, considering the Calgary market these days. I really appreciate Bruce's hard work, he is professional and genuinely nice person. The professional service I received from Bruce that really helped selling the house includes: - Good suggestions for some minor upgrades which didn't cost me much, but had a huge impact, specially in first impression. - Excellent market analysis and advice about the good timing to be in market. - Realistic price evaluation - Good knowledge of laws and regulations, - Excellent negotiation skills in every aspect and different stage of the contract. - Friendly and professional attitude. Without a doubt, Bruce will be the person I will contact when I decide to buy or sell a property in Calgary.

    Sh Sayyad
  • Recently I worked with Mr. Lotfi to sell my apartment and to buy a new house. He is very knowledgeable. He sold my apartment with a reasonable price and also he helped us to buy a house he is very professional. He is a very nice person and hardworking and I highly recommend him.

    Reza P.
  • Mr Lotfi helped us to buy a beautiful house in Calgary. My husband and I were very tough in our selection but Mr Lotfi was very kind and patient with us. He showed us hundreds of different houses until we picked the one we liked. He has very good knowledge and experience in real estate and he is very helpful and supportive with very good suggestion for you. We have made very good friendship now and I definitely will come back to him for my second house!!

    Naghmeh M.
  • Words cannot describe how lucky we were to work with Mr Lotfi. We were first time buyers and were guided the whole way through this crazy process with such care and professionalism. As first time home buyers, we were very worried of working with a real estate broker. However, after our first experience with him, we felt completely comfortable. It left a huge impression on us that he was willing to direct us away from a purchase which would have been very easy for him to get, but was not the right home for us. We appreciated the frankness with which he pointed out the reasons not to buy and the encouragement he gave us to wait for the right place.He was patient, understanding, professional and kind. I would highly recommend him to everyone.

    Arezou M.
  • He is well acquainted with all communities in Calgary and even all buildings in each community. He is professional and reliable, excellent negotiator. He stands beside you by the end of job. I am happy with the Condo I bought and I strongly recommend him to anyone who wants to purchase any estate.

    Nariman M.
  • Mr, Bruce Lotfi is fantastic. Very friendly, professional and helpful realtor. He really care about his clients. A few time when we attracted to some houses and we were going to give the sellers offer, but he explained to us why these houses are not good investment. He has ability to say the right thing at the right time, and approved to be an awesome negotiator when requested. 5 star rating for us.

    Hamid L.

Start typing and press Enter to search